Leeds-based employee advocacy programme launches with a free webinar

A Leeds businesswoman, Karolina Szymanska, has teamed with a London branding agency, Stratticus to offer business leaders an innovative way to empower their workforce using neuroscience.

Gallup studies show that more than 90 per cent of employees are sadly disengaged, leading to 37 per cent higher absenteeism, an 18 per cent reduction in productivity and a 15 per cent decrease in profitability.

Neuroscience uses physiology and neural signals to gain insight into people’s motivations, preferences and decision-making.

Drawing on her passion for neuroscience, Karolina, a Strategic Marketing Advisor has launched a new Social Media Employee Advocacy Programme (SMEAP) with Jowita Penkala, a Mind Mastery Specialist and London-based branding agency Stratticus designed to accelerate employee engagement and build strong company advocacy.

Jowita Penkala is a Mind Mastery Specialist, who helps individuals and businesses achieve ‘the impossible’ and accelerate their growth. Stratticus is a design agency specialising in creating and developing brand strategies for organisations such as The Harley Street Clinic Children’s Hospital and ABER Instruments.

Together they are inviting business leaders from across Leeds and the UK to learn more at a free webinar, available via https://meet.zoho.eu/c3GojuvR7L  on Tuesday, February 6th at 3PM to discuss the benefits of unleashing employees' potential and turning them into fierce brand advocates.

Attendees of the free SMEAP webinar can expect to learn:

• The value and importance of engaging employees
• How to train and mobilise your employees to use social media
• How to create brand awareness and generate leads
• How to make the most of your personal brand on LinkedIn

Speaking about the launch, Ms Szymanska said,

“What if I told you, your most powerful brand ambassadors are right under your roof? Helping employees to feel empowered to develop their own personal brand leads to greater buy-in to the company vision with clear benefits to the business and bottom line. We hope you’ll join our free webinar 3PM on Tuesday 6th February.”

 SMEAP will help employees understand their company’s higher purpose and develop a deeper understanding of their own personal brand. Unlocking the hidden potential of the workforce using neuroscience is the key to customer engagement, strong brand loyalty, increased leads and increased profits according to Ms. Szymanska.

Szymanska continues,

“Digital marketing is still perceived as solely ‘owned’ by the marketing department. Today, more than ever, there is a need for cross-departmental collaboration to make digital marketing work for the business and deliver tangible results.

We look forward to sharing our unique approach to neuromarketing and helping businesses connect more deeply with their customers and employees.”

The SMEAP series of workshops are carried out (online and in-person) over 17 weeks with group and individual sessions offering expert advice, training, coaching and implementation of proven neuromarketing tools.

The benefits of the advocacy programme include creating a strong sense of belonging amongst employees, leading to a decrease in absenteeism and an increase in productivity. Establishing strong relationships with the target audience and transforming them into engaged communities, loyal customers and qualified leads.

For more visit, https://stratticusstudio.com/social-media-training/ | webinar via https://meet.zoho.eu/c3GojuvR7L