Doncaster-based iHus, the UK’s leading granny annexe builder, is proud to announce the appointment of legendary broadcaster Tony Blackburn as its first-ever celebrity ambassador.  

As a leading advocate of multigenerational living, the legendary broadcaster and first ever ‘king of the jungle’ has partnered with iHus as their official ambassador. Together, they aim to empower UK families to experience the benefits of multigenerational, independent living.  

A long-time fan of the brand, Tony’s iHus journey started six years ago, when he purchased an annexe to support his wife’s mother in later life. 

On his new ambassador role, Tony said: “With the young unable to afford to leave home and the old at risk of isolation, more families are opting to live together, and an annexe allows you to keep your family close, while also giving them independence.  

“iHus was the perfect solution for me and our family. It was a lifestyle choice, and our annexe gave us the flexibility we needed while providing support for older family members.  

“It provided a sensible alternative to care home living and it worked with our own family living situation - you’ve got privacy when you want it, you’ve got support when you need it, and you’ve got company when you’d like it. 

“I honestly believe one solution to Britain’s ageing population, and the worrying cost of care, would be to move towards multigenerational living.” 

iHus recognises these benefits and strives to deliver a modern and relevant annexe building solution across the UK. Managing director Trevor Smeaton added: “We’re proud to be working with Tony. He represents our brand values, understands the changing demands in living arrangements among families, and we’re totally united in the vision to support multigenerational living as it becomes increasingly more popular in the UK.  

“Our audience can resonate with Tony’s own personal experience of supporting elderly family, and we are very much looking forward to working together.” 

For additional images, to interview Tony Blackburn or any further enquiries, contact ihus@faith-pr.co.uk or call 01484 599 886.