Begin, the Leeds based brand performance agency, proudly announces their win at the Prolific North Creative Awards 2024 for Packaging. The award, presented at the Victoria Warehouse in Manchester, recognised Begin’s creative prowess in designing the packaging for L J Fairburn & Son's Fairburn Famous British Blue® eggs and launching the product into Asda stores.

The award-winning design is the result of wider work that included naming, brand strategy, and identity design. The innovative 4-pack design brings the brand to life, fitting beautifully into the target occasion of special weekend breakfasts. “We’re really happy and proud to receive this award,” said Richard Groom, Agency Director at Begin. “This achievement is a testament to the hard work and talent of both Fairburn’s and our team. Fairburn Famous British Blue® has all the ingredients to become a performance brand, and this award highlights all the hard and smart work put into it.”

The Prolific North Creative Awards, held on 27 June 2024, celebrated the best in the industry, showcasing the impressive talent and creativity of agencies in the North. Begin’s victory underscores their flair in helping organisations drive their brand
performance.