Bed Kingdom

Kirklees retailer Bed Kingdom rises early from pandemic

Kirklees retailer Bed Kingdom rises early from pandemic to record a £15m turnover having experienced a 50% year on year increase in revenue

‘Bricks and clicks’ bed retailer, whose flagship showroom is based in Heckmondwike, has risen early from the economic pressures of the pandemic to record a 50% leap in year-on-year revenue, taking its turnover to more than £15m.


This huge increase over just 12 months, is another landmark in the company’s steep growth trajectory, which has seen its turnover inflate from just £2m only five years ago and keeps it well on track to achieve its ambition of a £20m turnover before the end of 2023.


Bed Kingdom is using this growth success to invest strongly in its people, both through recruitment and professional development. Over the last year the company has tripled its number of employees to 30, across all facets of the business. New internal promotions and staff hires brought on board are giving the retailer the boost it seeks to enable it to develop new, previously unexplored avenues.


Bed Kingdom founder and managing director, Ashley Hainsworth said: “We’re incredibly proud of the way our business is growing and developing and delighted to see families coming to small businesses like ours to rejuvenate and improve their home and give them a great night’s sleep. 


“We’ve worked hard on stocking a range of brands to cater to everyone’s needs, from affordable ranges to luxury brands to eco-friendly options, all with free next day home delivery.” 


Bed Kingdom has focused in on several key areas of the business. It is offering a more expansive ranges of beds and bedroom accessories, including the introduction of the FSC certified Noomi brand, a sustainable, affordable and eco-friendly line of beds for those interested in greener alternatives. It has invested back into its Heckmondwike showroom and underpinning all this, it is expanding its marketing team to capitalise on the ever-increasing online opportunities, particularly those presented by social media marketing.


Continually enhancing the website and refining the overall customer journey has been enabled by the internal promotion of Bed Kingdom’s new marketing director, Cleckheaton local, Levon Hall.


Levon joined Bed Kingdom as an apprentice a little over a year ago, aged just 22, and his meteoric rise is the result of his remarkable talent for marketing and social media management. This has seen him quickly take charge of the marketing team and Bed Kingdom website development, dramatically boosting his team, including a new apprentice, to achieve even higher goals and constantly invigorating the business. 


Bed Kingdom marketing director, Levon Hall said: “It’s a very exciting time for Bed Kingdom as we are exploring many new sales channels and marketplaces. We are shipping across the UK, matching prices and completely updating the look of our website. We are really set apart from other retailers by our young and ambitious team that is always full of fresh ideas, and always excited to innovate our strategies to fit current trends and anticipate new ones.”