The virtual team which specialises in food, tech, health and sustainability, is up for Media Relations Campaign of the Year. 

Winner of PRMoment’s New Agency of the Year in 2019, Aubergine has thrived in a challenging climate. Set up for remote working before the pandemic hit, the team of expert consultants has levelled up its client base.

The agency has carved a niche within sustainability and has created head-turning campaigns which consistently beat KPI’s and contribute to the growth of its global clients. In the last year, Aubergine has grown turnover by 50% and makes a six-figure profit thanks to low overheads. The team has employed its first full time employee who is joining a roster of experienced freelancers.

To earn the Media Relations Award nomination, the team created a powerful campaign for the new eco pregnancy test company Hoopsy. Aubergine was tasked with launching the brand’s eco 99% paper pregnancy test to the UK market, creating a launch product release which was followed up with a series of emotive founder interviews, profiles and newsjacking. 

The campaign achieved coverage with a circulation of 378 million in 77 titles including Women’s Health, Mail Online, the Mirror and Marie Claire. The coverage and media attention has opened doors for national retail listings such as Superdrug and Whitworths Chemists, and funding for the startup.

Aubergine previously picked up the same accolade at the 2020 awards for a campaign for a health drink.

Aubergine’s co-director, Verity Clarke, commented: “We’re so proud that Aubergine has once again been shortlisted in the PRmoment Awards. We pride ourselves in our unique virtual team of experts, many of whom are former journalists, and our ability to meet so many different client briefs across numerous sectors. 

“Femtech and sustainability really are in our wheelhouse, so we’re thrilled our media relations campaign for Hoopsy has also been recognised. We’re now appointed on an ongoing retainer basis by the brand thanks to our success with this media push.”

Aubergine has worked with a broad swathe of clients in the sustainability space, including Foodsteps, Be the Future, Round Our Way, Hope for the Future, WWF, Organic September, Organic Textile Week and London Food Tech Week. It has also recently launched sustainability reports for Finlays and Filippo Berio.