Aubergine co-founder Emma Gardner with Joe and Mike Hill (L-R), co-founders of One Planet Pizza

 

Leeds-based agency Aubergine has landed a hat-trick of new clients within a month, adding food and nutrition brands One Planet Pizza and The Organic Protein Co, alongside consultant urologist Dr Patrick Gordon, to its PR and social media roster.

 

The three appointments span plant-based food, award-winning nutrition and men’s health, with Aubergine delivering PR, content and social media campaigns underpinned by its journalist-led approach.

 

Aubergine is working within One Planet Pizza, the UK’s fastest-growing plant-based pizza brand, to deliver a PR campaign focusing on raising the profile of its co-founder Joe Hill and launching a new range of vegan ready meals developed exclusively for Asda.

 

Joe said: “We’re really excited to be working with Aubergine at such an important point in One Planet Pizza’s 10-year journey. Their journalist-led approach really stood out to us, as well as their award-winning FMCG expertise. 

 

“They understand what makes a story genuinely interesting to the media, rather than simply putting a product in front of journalists. We’re looking forward to seeing what we can achieve together over the coming months.”

 

The agency is also working with The Organic Protein Co on an ongoing retained basis, supporting the brand with PR around the launch of a new product range, alongside expert thought leadership on protein, menopause and GLP-1s.

 

Nikki Bearman, Project Coordinator for The Organic Protein Co, said: “Protein is such an important part of the conversation around health and nutrition right now, but there’s still a lot of confusion about how much we actually need and how that changes at different stages of life. We’re really enjoying working with Aubergine, and have already been impressed with their proactivity in bringing the protein conversation in front of a wider audience.”

 

Alongside its food and nutrition work, Aubergine has been appointed to support Leeds-based consultant urologist Dr Patrick Gordon with his social media strategy, content creation and profile raising content.

 

The agency is developing a personality-led approach designed to make specialist urology topics more accessible and engaging online, while positioning Dr Gordon as a trusted expert across areas including men’s health, erectile dysfunction, Peyronie’s disease, penile implants, fertility and testosterone. 

 

Patrick said: “Urology covers some incredibly important issues, but they’re not always the easiest subjects for people to talk about or understand. I wanted to find a way to use social media to break down some of those barriers and share useful, accurate information in a way that feels approachable and engaging. Aubergine immediately understood that I didn’t want to create overly clinical content – I want people to get to know the person behind the expertise too.

 

“I’m also thrilled that Aubergine helped me fulfil a lifelong dream - to write a piece for Yorkshire Life magazine themed around Movember.”

 

The three new wins build on Aubergine’s growing portfolio of PR, content and social media work across lifestyle, food, health and wellbeing.

 

Emma Gardner, co-founder of Aubergine and former BBC and Channel 4 News journalist, said: “We’re really excited to be working across such a brilliant mix of food and health brands. On the face of it, pizza, protein and urology might not have much in common, but these brands and individuals all have head-turning stories worth sharing. 

 

“Our background as journalists means we’re always looking for the strongest angles behind a brand, product or expert, and then finding the right way to bring them to life through PR, social and content creation. These three wins are a great example of the kind of work we love doing!”

 

Aubergine is led by former journalists Emma Gardner and Verity Clarke, specialising in lifestyle, food, health and culture PR, content, UGC and social media. 

 

The award-winning agency works with brands and organisations across the UK, combining sharp media instincts with creative, story-led campaigns.

 

The latest appointments add to Aubergine’s existing client portfolio, which includes Yorkshire’s most vibrant country house, Harewood House, and reflect the agency’s continued growth across food, health and lifestyle.

 

To find out more about Aubergine, visit weareaubergine.com.